Riyadh, Saudi Arabia – Al-Othaim Sport is proud to announce a new partnership with Elite Boxing and Yves Preissler Consultancy to introduce Muaythai.Fit, an innovative Muay Thai fitness concept designed exclusively for women, to Saudi Arabia. Created by Elite Boxing in collaboration with fitness industry expert Yves Preissler, Muaythai.Fit combines the fundamentals of Muay Thai with elements of CrossFit, delivering an empowering and high-energy workout experience. The first Muaythai.Fit location in Saudi Arabia is set to open within Al Othaim Malls, offering a convenient and tailored fitness destination for women across the Kingdom.
Originally launched in Bangkok in early 2020, Muaythai.Fit quickly gained popularity as an engaging, results-oriented program for women seeking the fitness benefits of Muay Thai without the intensity of training like a fighter. This unique 30-minute workout blends Muay Thai techniques with fitness drills to maximize calorie burn and improve strength, endurance, and agility. With shorter, high-intensity classes, Muaythai.Fit caters to women looking to focus on fitness and conditioning while enjoying the dynamic and empowering elements of martial arts.
Although the concept was an immediate success in Bangkok, plans to expand internationally were delayed due to the COVID-19 pandemic. While a Dubai location was initially planned post-pandemic, the focus shifted to Saudi Arabia, where demand for women’s fitness programs is rapidly growing. With Saudi women increasingly prioritizing health and fitness, Elite Boxing and Yves Preissler Consultancy see Saudi Arabia as the ideal market for Muaythai.Fit’s next phase.
“We’re thrilled to be launching Muaythai.Fit in Saudi Arabia with Al-Othaim Sport,” said Yves Preissler, co-creator of Muaythai.Fit. “The accessibility of Al Othaim Malls and the demand for women-centered fitness concepts make this the perfect market for our next location. We believe Muaythai.Fit will be a huge success and offer a new way for women in Saudi Arabia to stay active, build confidence, and achieve their fitness goals.”
Al-Othaim Sport is equally excited to add Muaythai.Fit to its range of offerings, reinforcing its commitment to creating diverse, family-centered sports destinations across the Kingdom. As more women in Saudi Arabia seek convenient, specialized fitness options, this partnership provides an accessible and empowering solution within Al Othaim Malls, fostering a culture of fitness, wellness, and empowerment.
About Al-Othaim Sport
Al-Othaim Sport is reshaping the sports and fitness landscape in Saudi Arabia by creating family-centered fitness and sports destinations within Al Othaim Malls. With a mission to make sports accessible, enjoyable, and inspiring for all, Al-Othaim Sport provides state-of-the-art facilities and programs that foster talent development, community engagement, and lifelong wellness.
For more information, please visit Al-Othaim Sport.